Is your content worthy of being read by millions of people?  Remember that the purpose of content is to provide value to others.  Do you provide genuine value, and is it the best you’re capable of providing?

When I sit down to write, I sometimes imagine myself standing on an outdoor concert stage before an audience of a million people.  Then I ask myself, “What shall I say to this audience of fellow human beings?”  If a million people each spend five minutes on this site, that’s nearly 10 person-years total.  I do my best to make my writing worthy of this differential.  I don’t always succeed, but this is the mindset that helps me create strong content.

Think about the effect you want your writing to have on people. 

When you focus on providing real value instead of churning out disposable content, your readers will notice.  And they’ll refer others to your site — in droves.  This will bring constant new links to your site appearing each day. I’m not going out and requesting those links — other bloggers just provide them, usually because they’re commenting on something I’ve written. 

Strong content is universally valued.  It’s hard work to create it, but in the long run it generates lots of long-term referral traffic.  The best articles you write will outperform all the forgettable little posts you have made.  Quality is more important than quantity.  Quantity without quality, however, is easier, which is one reason so many people use that strategy.  Ultimately, however, the Internet already contains more quantity than any one of us can absorb in our lifetimes, but there will always be a place for good quality content that stands out from the crowd.

If you have nothing of genuine value to offer to a large audience, then you have no need of a high-traffic web site.  And if there’s no need for it, you probably won’t get it.  Each time you write, focus on creating the best content you can.  You’ll get better as you go along, but always do your best.  I’ve written some 2000–word articles and then deleted them without posting them because I didn’t feel they were good enough.